Porsche Singapore and Red Hong Yi Unveil ‘The Red Thread’ at ART SG 2025

Luxury automaker Porsche Singapore has teamed up with renowned Malaysian artist Red Hong Yi to present "The Red Thread", a striking new art installation at ART SG 2025. This collaboration merges the world of high-performance automotive design with contemporary art, exploring themes of heritage, connection, and innovation.

A Fusion of Art and Engineering

Known for her large-scale installations using unconventional materials, Red Hong Yi brings her signature touch to "The Red Thread", weaving together cultural storytelling and Porsche’s design philosophy. The piece draws inspiration from the traditional Asian concept of fate and interconnectedness, symbolized by an unbroken red thread that binds destinies together—mirroring the deep emotional connection between drivers and their cars.

Porsche’s Artistic Vision

This is not Porsche’s first foray into the art world. The brand has previously collaborated with various artists to blend automotive craftsmanship with creative expression, reinforcing its commitment to innovation beyond engineering. By showcasing "The Red Thread" at ART SG, Porsche Singapore highlights its dedication to cultural dialogue and artistic collaboration.

A Must-See at ART SG 2025

As one of Asia’s leading contemporary art fairs, ART SG attracts collectors, curators, and art lovers from around the world. "The Red Thread" stands out as a thought-provoking, visually captivating piece that intertwines tradition, technology, and human connection—a perfect metaphor for both art and the Porsche driving experience.