CUPRA Design House Debuts at Milan Design Week 2025, Merging Automotive Innovation with Lifestyle Design

At Milan Design Week 2025, CUPRA introduced its Design House, signaling the brand's expansion beyond automotive manufacturing into the realms of fashion, technology, and interior design. This initiative reflects CUPRA's commitment to innovation and its desire to influence various aspects of modern lifestyle.

The Design House is structured around three core pillars: Collection, Collabs, and Beyond. The Collection features prototypes like the Adaptive Knitting Piece, a garment designed to function as a second skin, enhancing mobility through advanced textile engineering. Collabs showcases partnerships with brands such as Zellerfeld, resulting in 3D-printed sneakers, and Harper Collective, producing sustainable luggage using CUPRA's signature materials. Beyond focuses on home decor, presenting items like a parametric lounge chair that embodies the brand's design philosophy.Hypebeast. Driving Culture Forward+1Hypebeast. Driving Culture Forward+1Hypebeast. Driving Culture Forward+1Hypebeast. Driving Culture Forward+1

CUPRA's presence at Milan Design Week underscores its ambition to redefine the boundaries between automotive design and other creative industries. By integrating technology, sustainability, and aesthetics, the Design House aims to offer a holistic approach to contemporary living.Hypebeast. Driving Culture Forward