CANNES, FRANCE – MAY 20 – The 77th annual Cannes Film Festival is not just a playground for actors; it's also a prominent stage for models like Bella Hadid, Naomi Campbell, and Helena Christensen. This prestigious event, running until May 25, draws models, journalists, and film industry professionals to mingle and celebrate cinematic achievements.

So, why do models flock to Cannes? The fashion industry's influence at this French festival has been steadily growing. High-profile fashion houses like Chanel and Saint Laurent have ventured into film production. Saint Laurent Productions, founded last year by creative director Anthony Vaccarello, will debut three films at this year's festival: "Emilia Perez" starring Selena Gomez and Zoe Saldaña, David Cronenberg’s "The Shrouds," and "Parthenope."

Models have traditionally attended Cannes for the amfAR Gala, established by Elizabeth Taylor to support AIDS research. This gala is renowned for its fashion show, featuring top models such as Sara Sampaio, Irina Shayk, Jourdan Dunn, Ashley Graham, and Daphne Groeneveld in recent years.

The French Riviera is currently bustling with a dynamic roster of models gracing the red carpets of premieres and exclusive parties. Whether it’s Naomi Campbell stunning in a Chanel dress from 1996 or Bella Hadid being photographed around town, Cannes has undeniably evolved into a major fashion event.

Below, discover all the models making appearances at Cannes, including Natasha Poly, Liya Kebede, Carla Bruni, and Amelia Gray.