Primary Wave Music Acquires 50% of Notorious B.I.G.'s Catalog Rights

In a major move within the music industry, Primary Wave Music has acquired a 50% stake in the catalog rights of legendary rapper Notorious B.I.G. The deal, which includes some of the most iconic tracks in hip-hop history, marks another high-profile acquisition by the company, known for securing rights to legendary artists' works.

This acquisition follows a growing trend of investment in music catalogs, as streaming revenues and licensing opportunities continue to make classic hits more valuable than ever. Notorious B.I.G., also known as Biggie Smalls, remains one of the most influential figures in hip-hop, with timeless hits such as Juicy, Big Poppa, and Mo Money Mo Problems.

By gaining a significant portion of Biggie's publishing and recording rights, Primary Wave is set to oversee licensing, branding, and new opportunities that could introduce his music to new generations while preserving his legacy.

This move aligns with recent industry shifts, where estates and rights holders have struck deals with major investment firms and music publishers. The deal could also pave the way for new projects, collaborations, and expanded visibility of Biggie’s work in media and entertainment.