Kanye West Drops ‘Bully’ Merch Collection Alongside Album Pre-Orders

Kanye West, now officially Ye, has launched a bold new merchandise collection in anticipation of his upcoming album, "Bully". The drop coincides with the opening of pre-orders for the highly anticipated project, marking yet another fusion of fashion and music from the ever-controversial artist.

The "Bully" merch line stays true to Ye’s signature aesthetic—oversized silhouettes, raw graphics, and minimalist color palettes—channeling the energy of the album’s rebellious theme. Fans can expect a mix of graphic tees, hoodies, and statement accessories, many featuring cryptic messages and imagery that reflect Ye’s evolving artistic direction.

This latest move reinforces Kanye’s multi-industry influence, blending his presence in music, fashion, and culture. With both the album and merch release generating buzz, it’s clear Ye is once again making waves in hip-hop and streetwear.

For a closer look at the "Bully" merch collection and pre-order details, visit Hypebeast:
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